Job Description: Marketing and Social Media Specialist
Company: Vaia Beach Lounge, Damour – Lebanon
Position: Full-time
Company Overview: Vaia Beach Lounge is a premier destination located in Damour, Lebanon, offering a fusion of luxurious amenities, exquisite dining experiences, and captivating entertainment. With a focus on delivering world-class service and unforgettable moments, Vaia Beach Lounge is committed to becoming a leading brand both regionally and internationally.
Role Overview: The Marketing and Social Media Specialist at Vaia Beach Lounge will play a pivotal role in implementing comprehensive marketing strategies devised by the Chief Marketing Officer and Executive Management. This position requires a dynamic individual who can leverage marketing analytics, manage multiple platforms, uphold brand consistency, and spearhead social media campaigns to elevate Vaia's presence globally. The ideal candidate will be proactive, creative, and well-versed in industry trends to ensure Vaia remains at the forefront of marketing innovation.
Key Responsibilities:
1. Campaign Implementation: Execute marketing campaigns in alignment with established strategies to drive brand awareness, engagement, and customer acquisition.
2. Analytical Insights: Utilize analytics tools to assess the performance of marketing initiatives, gather insights, and adapt strategies to meet evolving market dynamics and country-specific conditions.
3. Platform Management: Oversee and manage all marketing platforms including but not limited to social media channels, website content, email marketing, and advertising campaigns.
4. Brand Representation: Ensure consistent representation of Vaia's brand across all touchpoints, adhering to branding guidelines and language standards.
5. Social Media Engagement: Develop and implement social media campaigns to broaden Vaia's audience reach beyond Lebanon, fostering recognition regionally and internationally.
6. Industry Trends: Stay abreast of marketing trends, innovations, and best practices to position Vaia as a leader and trendsetter in the industry.
7. Attraction Showcase: Highlight and promote all attractions at Vaia including the Peruvian-inspired restaurant, themed experiences, sports, wellness activities, sunset sessions, and other offerings to maximize visibility and engagement.
Qualifications:
• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience (X years) in marketing and social media management, preferably in the hospitality or lifestyle industry.
• Proficiency in marketing analytics tools and platforms.
• Strong creative and strategic thinking skills.
• Excellent written and verbal communication abilities.
• Ability to work effectively in a fast-paced, collaborative environment.
• Fluency in English; knowledge of additional languages is a plus.
Benefits:
• Competitive salary package.
• Opportunities for career growth and development.
• Access to Vaia Beach Lounge facilities and events.
• Collaborative and vibrant work environment