A leading reputable Jewelry brand in Zouk Mikael, Lebanon is seeking a Digital Marketing Manager to plan and execute marketing strategy for the company’s new and existing products, and oversee the implementation of the marketing strategy.
Job Role:
• Maintain, manage, design, and build the brand’s online social media presence and strategy by working on various marketing campaigns across all digital platforms.
• Set, manage, and measure marketing campaigns budget.
• Lead, supervise, train and motivate the Marketing team members
• Increase new and returned daily visit to the social media profiles.
• Create and manage the social media Content Calendar, stories, reels, videos, copywriting, e-commerce, digital marketing, community engagement management.
• Proper scheduling for publishing the monthly/weekly posts and update relevant content.
• Creative artwork design with the latest content marketing techniques to increase posts reach, exposure and awareness.
• Create customized themes and layout designs for the page
• Distribute content on all channels in addition to moderating all feed comments on these platforms.
• Planning new collections campaign and digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Measuring and reporting on the performance of all digital marketing.

• Suggest activities for improving the quality of online content.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Report on the effectiveness of marketing campaigns using pre-determined KPIs.
• Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.
• Oversee the operation of a company’s website and provide analytics reviews.
• Brainstorm new and creative growth strategies.
• Collaborate with internal team to create landing pages and optimize user experience campaigns.
• Supervise the Art Direction process + Mood board.
• Manage the design of Billboards, Leds, Shops Posters/Backlit, Catalogues, Brochures, and any other graphics works.
• Manage to create, update and resize company profile and branding kit items such as Business Cards, Reference Cards, Envelops, Bags, Guarantees, Letterhead, Banners etc...
• Manage the Creation & Montage of videos for social media and/or advertising led screens.

Qualifications:
• Masters Degree in Marketing, Digital technologies or similar relevant field
• 4 years of experience as a Digital Marketing Manager
• 4 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Critical thinker and problem-solving skills
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Team player
• Good time-management skills
• Great interpersonal and communication skill