As a Website & Social Media Specialist, you will be an integral part of our marketing team, responsible for assisting in the development and execution of our social media strategy across multiple platforms in addition to continuous website monitoring and updating. Your primary objective will be to enhance our brand presence, engage with our audience, and drive traffic to our properties through compelling content and strategic campaigns.

Key Responsibilities:
- Assist in the creation and implementation of social media campaigns to align with marketing objectives and promote our properties effectively.
- Manage day-to-day activities on various social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok,...
- Develop creative and engaging digital content such as posts, videos, reels and graphics to attract and retain our target audience.
- Monitor social media channels for trends, feedback, and conversations relevant to our brand, and respond promptly and appropriately.
- Collaborate with the marketing team to plan and execute integrated marketing campaigns that incorporate digital marketing elements (social media & web).
- Conduct permanent social media metrics and insights analysis, website traffic and all measurable tools to evaluate performance and identify opportunities for optimization.
- Stay up-to-date with industry trends, best practices, and emerging technologies in social media marketing.
- Assist in managing social media advertising campaigns, including budgeting, targeting, and performance tracking.
- Liaise with advertising agency for proper social media campaigns strategy and planning.
- Handle all direct marketing campaigns (newsletter, email campaigns, direct mailing, CRM,…)
- Liaise with all parties involved in implementation of SEO strategies to enhance the visibility and reach of our online presence.
- Assist Marketing & Communications Manager.
- Undertakes such additional duties as may be required.

Requirements:
- Bachelor degree in Marketing, Communications, or any related field.
- Minimum 2 years of experience in a relevant position.
- Strong understanding of social media trends, platforms, and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and ability to generate innovative ideas.
- Proficiency in using social media management tools, analytics platforms, and Google Analytics tools.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong attention to detail and organizational skills.
- Excellent computer skills and familiarity with Adobe Suite and Microsoft Office.
- Basic knowledge in Photoshop & Illustrator.
- Strong knowledge of both iOS and Android Systems.
- Copywriting skills.
- Proficiency in English, Arabic, and French.
- Familiarity and enthusiasm for AI is an added benefit