Job Title: Digital Manager
Department: Marketing
Reports To: Head of Marketing & Brand Development - Kaslik HQ

NB: if you do not have a minimum of 5 years experience please do not apply

Job Purpose
The Digital Manager is responsible for overseeing and optimizing the organization's digital marketing activities across all online channels to support brand awareness, lead generation, customer acquisition, and business growth. The role manages paid media performance, website and SEO initiatives, YouTube and LinkedIn channels, digital content performance, and agency relationships while ensuring all digital activities are aligned with approved marketing strategies and business objectives. Additionally, the Digital Manager analyzes performance metrics, identifies growth opportunities, monitors industry trends, and drives continuous improvement across digital platforms to maximize return on investment and overall marketing effectiveness.

Key Responsibilities

Paid Media & Digital Advertising Management
• Manage and optimize digital advertising campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Snapchat Ads, and LinkedIn Ads.
• Execute approved digital advertising strategies in alignment with marketing objectives.
• Monitor campaign performance daily and identify optimization opportunities.
• Analyze campaign results and provide actionable recommendations to improve performance.

• Monitor lead quality, appointment generation, conversion rates, and overall campaign effectiveness.
• Ensure advertising budgets are utilized efficiently to maximize return on investment.
• Track key performance indicators including ROAS, CPL, CPA, and conversion rates.
• Coordinate with agencies regarding campaign implementation, optimization, and reporting.
• Review agency recommendations and provide performance insights to management.
• Prepare regular paid media performance reports and recommendations.

YouTube Channel Management
• Manage and oversee the company’s YouTube channel and its growth strategy.

• Execute approved YouTube content plans and campaigns.
• Coordinate with content creators, production teams, and agencies to develop YouTube content.
• Optimize titles, descriptions, tags, thumbnails, playlists, and publishing schedules.
• Monitor channel performance, audience behavior, engagement, and watch time.
• Recommend initiatives to improve visibility, subscriber growth, retention, and engagement.
• Manage YouTube advertising campaigns and monitor their effectiveness.
• Ensure content complies with YouTube best practices and platform requirements.
• Prepare regular YouTube performance reports and recommendations.

Website Management & SEO
• Manage and oversee the company website to ensure content accuracy and relevance.
• Coordinate website updates with developers and external partners.
• Monitor website traffic, user behavior, and conversion performance.
• Ensure the website supports lead generation and business objectives.
• Recommend website enhancements to improve user experience and conversion rates.
• Monitor and optimize landing page performance.
• Conduct keyword research and identify SEO opportunities.
• Implement approved SEO strategies and optimization initiatives.
• Monitor keyword rankings, search visibility, and organic traffic performance.
• Optimize website content, metadata, structure, and landing pages for search engines.
• Monitor competitor SEO activities and identify improvement opportunities.
• Ensure SEO best practices are consistently applied across all website content.

Digital Content Performance & Optimization
• Monitor content performance across all digital platforms.
• Analyze engagement, reach, lead generation, and conversion metrics.
• Provide recommendations regarding content formats, storytelling techniques, hooks, and platform-specific best practices.
• Identify opportunities to improve content effectiveness and audience engagement.
• Evaluate content performance and provide actionable recommendations for continuous improvement.
• Advise internal teams and agencies on content optimization strategies.

Trend Monitoring & Digital Innovation
• Monitor digital marketing trends, platform updates, and emerging technologies.
• Stay informed about social media algorithms, content trends, and industry developments.
• Benchmark competitors and industry leaders to identify opportunities and best practices.
• Recommend innovative digital marketing approaches, tools, and optimization initiatives.
• Identify opportunities to improve campaign performance and digital marketing effectiveness.

Content Production & Campaign Support