The Senior Marketing Executive is responsible for leading Natgaz Sidaco s marketing and branding activities to enhance brand visibility, support business growth, and strengthen the company's market presence through effective communication, digital marketing, and promotional initiatives.

Main Duties:

Branding & Corporate Identity

• Maintain and monitor corporate branding across fleet assets, filling stations, signage, facilities, and marketing collateral.
• Coordinate the production and distribution of branded materials, including business cards, brochures, stationery, and promotional items.
• Ensure compliance with corporate brand standards across all company assets.

Digital Marketing & Content Management

• Plan, execute, and optimize digital marketing campaigns across social media and digital platforms.
• Develop marketing content, creative briefs, and promotional materials for both online and offline channels.
• Manage website content updates and produce multimedia content, including reels and training videos.

Mobile Application & Customer Engagement

• Oversee the company mobile application and coordinate enhancements with external technology providers.
• Manage customer inquiries and engagement through social media and digital platforms.

Vendor & Stakeholder Coordination

• Liaise with agencies, designers, suppliers, and service providers to ensure timely delivery of marketing and branding projects.
• Coordinate with Procurement and Finance on purchase requests, orders, invoices, and payments.

Promotional Campaigns & Internal Marketing Support

• Coordinate promotional campaigns, point-of-sale branding, and marketing activations.
• Develop marketing materials and visual content to support internal departments and business objectives.

Desired Candidate Profile

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of experience in marketing, branding, communications, or a related field.
• Experience in digital marketing and social media management.

Technical knowledge, skills & abilities required:

• Strong understanding of branding, corporate communications, and marketing strategy.
• Proficiency in Microsoft Office and digital marketing tools.

Soft skills required

• Leadership
• Strategic Thinking
• Communication Skills
• Creativity
• Project Management
• Problem Solving
• Time Management
• Relationship Management