Job description

Job Summary

The Chief Marketing Officer (CMO) is responsible for developing and executing EVO Wallet's overall marketing strategy to strengthen brand awareness, drive customer acquisition, increase user engagement, and support business growth. The CMO will lead all marketing activities, including brand management, digital marketing, product marketing, customer campaigns, market research, communications, and partnerships, ensuring alignment with the company's commercial objectives

Key Responsibilities

• Develop and implement the overall marketing strategy aligned with the company's business objectives.

• Build and strengthen the EVO Wallet brand across all marketing channels.

• Lead customer acquisition, retention, and engagement initiatives.

• Develop and execute digital marketing campaigns across social media, search engines, email, mobile, and other digital platforms.

• Plan and oversee product launches, promotional campaigns, and go-to-market strategies.

• Conduct market research, competitor analysis, and customer insights to identify new business opportunities.

• Manage the marketing budget and ensure effective allocation of resources.

• Monitor campaign performance, marketing KPIs, and ROI, implementing improvements where necessary.

• Collaborate with Commercial, Product, Technology, Customer Service, and Operations teams to support business growth.

• Build strategic partnerships with agencies, media, merchants, and external stakeholders.

• Lead and mentor the marketing team while promoting innovation and continuous improvement.

• Ensure consistent corporate branding, messaging, and customer experience across all communication channels.

• Represent the company at industry events, conferences, and marketing initiatives as required. d growth strategy. 

Skills

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• MBA or Master's degree is preferred.

• Minimum 10 years of marketing experience, including at least 5 years in a senior leadership role.

• Mandatory experience in the FinTech, Digital Payments, Mobile Wallet, Banking, or Financial Services industry.

• Strong knowledge of digital marketing, branding, customer acquisition, product marketing, CRM, and performance marketing.

• Proven experience in developing successful marketing strategies that drive business growth and customer engagement.

• Excellent leadership, strategic planning, communication, analytical, and project management skills.

• Strong understanding of consumer behavior, market trends, and digital transformation.

• Ability to manage multiple projects and work effectively in a fast-paced, results-driven environment.

• Proficiency in marketing analytics, CRM platforms, and digital marketing tools.