About the Position
We are currently looking for an experienced Senior Media Buyer who can turn advertising budgets into profitable and scalable customer acquisition.
The ideal candidate should have strong experience in paid advertising, analytics, campaign optimization, and preferably iGaming advertising.
Key Responsibilities
Select the most effective platforms, audiences, campaign structures, and objectives.
Implement targeting, budgets, bidding strategies, tracking, and creatives.
Continuously analyze campaign performance and identify opportunities for improvement.
Test and optimize audiences, creatives, offers, landing pages, messaging, placements, and campaign structures.
Monitor campaign performance and ensure advertising budgets are used efficiently.
Focus on KPIs and metrics that directly contribute to business profitability.
Communicate campaign performance and results clearly to management and non-marketing stakeholders.
Requirements
Proven experience as a Senior Media Buyer or in a similar position.
Strong iGaming advertising experience is preferred.
Strong leadership skills.
Excellent analytical and problem-solving abilities.
Ability to work with advertising platforms, campaign data, and performance metrics.
Strong understanding of conversion optimization.
Ability to connect marketing KPIs and metrics to actual business profitability.
Ability to explain campaign performance clearly to management.
Fluent in Arabic and English.
Technical Skills
Paid Advertising Expertise
Analytics & Data Analysis
KPI & Performance Metrics
Conversion Optimization
Campaign Tracking & Attribution
Budget Management
Campaign Testing & Optimization
Ability to connect marketing metrics to business profitability
Personal Qualities
Organized
Enthusiastic
Great communicator
Strong problem-solving skills
Attention to detail
Analytical mindset
Results-oriented
Leadership skills
Benefits
Professional training and development
Meals provided
Yearly bonuses
5 working days + 2 days of