As a Marketing & Communications Manager, you will be responsible for the development and successful implementation of high-impact marketing and communication campaigns, including the public relations plannings, in line with the overall strategy, driving measurable, incremental revenues for Rooms, F&B, and Spa.
A self-starter who brings a creative approach and a commercial mind-set along with a proven experience of building strategic marketing plans.
Key Responsibilities:
Marketing
- Under the supervision of the Director of Marketing and Communication, develop and implement an annual integrated marketing plan, in line with the hotel’s commercial strategy and within budget guidelines.
- Manage the rollout of marketing campaigns and oversee the execution of all promotional activities across all channels, ensuring brand adherence and alignment of communications and messaging online and offline
- Oversee the creative development of promotional materials, eDMs, website content, advertisements, Marketing Collaterals and other marketing-related projects.
- Collaborate with agencies, third-party suppliers, printers, and other service providers to help marketing projects come to fruition
- Regularly track, analyze and report, weekly, monthly and quarterly, on campaigns and channels’ performance
- Analyze customer insights, market trends and marketing best practices to build successful strategies
- Work closely with the Director of Marketing & Communication to ensure all channels are fully maximized.
- Proactively interact with multiple internal departments to ensure successful delivery of a variety of brand and tactical projects that support the hotel’s business objectives
- Continually seek out and implement new ideas for increasing the level of engagement and conversion rate
Public Relations
- Support the Director of Marketing and Communication for all matters relating to media and public relations for the hotel.
- Manage the Public Relations collaborations with Media and Influencers including collaborations with International PR Agencies
- Maintain the Hotel exposure and great reputation in local and international media through media events, print, radio, television, online, collaborations etc.
- Support DOMC achieving the Public Relations goals and strategies as highlighted in the Hotel’s Communications Plan.
- Manage opportunities with Luxury Brands for Photoshoots, events, product launching.
- Ensure regular exposure in local and international media through print, online, radio and other platforms, sharing Hotel News and Promotions, new services, and the unique selling propositions.
- Maintain strong relationships with local and international media.
- Create bespoke itineraries and host all local and international media and influencers visits.
- Keep press kit, marketing collaterals, online platforms and photographic library updated.
Requirements:
- At least 5 years of experience in a Marketing environment, preferably within the Travel & Hospitality industry, Fashion or Luxury Goods
- Public relations experience
- Fluent in French & English
- Ability to work in a team and under demanding environment.
- Great time management and problem-solving skills