- The Market Manager on our tobacco business is a dedicated individual, ultimately responsible for the effective management of nightlife and retail consumer engagement programs in-market.
- They are committed to the on-going development of the market and team, as well as the continuous pursuit of progression, innovation, and the excellence of each program.
- The Market Manager in this role must be comfortable working with the promotions and marketing of tobacco products.
Organizational Purpose
- Build a team of top quality field agents to best represent client’s brands
- Provide best in class training on brands, programs, skills, policies, regulations, and responsible marketing
- Develop and evaluate venue lists for adult tobacco consumer engagements
- Sell-in consumer engagements to maximize interactions and reach
- Provide field agents with on-going guidance, direction, and support
- Measure and evaluate individual and team performance
- Track results to ensure KPI deliverables are achievedServe as point-of-contact for regional and local stakeholders
- Manage and coordinate marketing materials, equipment, inventory
- Ensure accurate reports are completed and submitted in a timely manner
- Provide insightful reporting and feedback through weekly, monthly, and quarterly outputs
- Participate in an online channel to drive insightful market research and trend reports
- Ensure all market activity is in compliance with regulations and promotional code
- Exercise sound financial practices
- Oversee various administrative functions
Financial Responsibility
- Budget, manage, track, and reconcile program budgets and expenses
- Track and manage monthly billing
- Oversee staff payroll and expenses
- Manage all business expenses
Management Responsibility
- Reports to Regional DirectorWorks with local or regional client stakeholders
- Direct reports - Assistant Market Manager and field agents
Position Requirements
- 3+ Years prior experience in market / event management is required
- Experience in highly regulated industry is preferred
- Strong budget management skills
- Strong communication and problem solving skills
- Excellent presentation and effective training experience
- Strong leadership and organizational skills
- Knowledge of market geography and familiarity of nightlife / venue universe
- Knowledge or experience in tobacco industry is a plus
- Self-starter with an entrepreneurial spirit