JOB PURPOSE

Responsible for developing the company marketing strategies, directing all marketing activities meet objectives, and enhancing clients’ awareness through marketing and client services programs.

KEY ACCOUNTABILITIES

1- Develop, Manage and execute brand building requirements/ programs across work field as per set strategy & client expectation.
2- Manage all brand communications & negotiations with international & local suppliers.
3- 80% of the work scope is on supporting sales achievements.
4- Measures performance against agreed objectives and undertakes remedial action where appropriate;
5- Develops country by country actions plans and focuses on the implementation
6- Leads the execution of marketing plans, ensuring standardization across countries and proper inbound outbound communications with Marketing Managers;
7- Supports and facilitates development and implementation of the Marketing Department business plans including the marketing operations budget to meet overall objectives;
8- Leads the management of projects from concept to completion of all creative designs and deliveries;
9- Full brands management (Unlimited number of brands as per companies requirement)
10- Monitoring stock level of the brands, and identify product movement, excess stock and ensure that the set plans by supply chain is executed accordingly.
11- 360 degree brand management
12- Ensure the brand registration of all SKUs in all countries through the regulatory affairs specialist
13- Develop, manage and execute brand business plan based on brand strategy and positioning.
14- Develop, manage and execute strategic marketing plans and ensure on time implementation
15- Develop, manage and execute marketing Activity, communication, media & PR plans and ensure on time implementation.
16- Ensure proper communication of all plans with respective people within the company such as sales teams and principles
17- Ensure regular and on timely principle update on brand executional plans
18- Set guidelines and standards of execution considering quality / time and importance as per set deadlines.
19- Conduct market research studies which covers all business related aspects such as market dynamics, competitive analysis, price collections, client’s satisfaction, industry best practices, etc…
20- Conduct regular market visits as to better understand the industry , best practices, and maintain proper inbound / outbound marketing, by visiting every country on monthly or every two months and spending one full day in the market
21- E-mail access
22- Regularly monitor and report international as well as local market trends to identify opportunities and potential portfolio expansion
23- Source new brands / product portfolio based on market feedback and opportunities
24- Develop, manage and execute private label brands identity (design / layout / packaging / internal and external communication materials, growth plans, etc…)
25- Ensure responsible testing and brand evaluation specially for new line or brands
26- Plan, manage and execute trainings, seminars and workshops whether internally or externally.
27- Plan, manage and execute events and exhibitions as per company requirement
28- Conduct regular inventory analysis, identify product movement, excess stock and set plans accordingly
29- Maintain cost efficiency at all times while not compromising on quality / deadlines / collaboration with third party & not to exceed approved budget.
30- Handle other colleagues’ brands portfolio in case of their annual leave vacation or any other leave.
31- Travel to any country as per company requirement to meet required purpose of the business trip