Responsibilities:
• Develop, implement and manage our social media strategy with the marketing manager
• Prepare ahead of time all social media content, captions, in coordination with content creators, graphic designers and marketing manager
• Coordinate, implement and execute the strategy and calendar of all type of events, collaborations, new products, with all the team (community manager, graphic designer, marketing manager and content creator)
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Improve and brainstorm with the social media manager and the developers the website, app and social media platforms
• Stay up to date with the latest social media best practices and technologies
• Work with graphic designers to ensure content is informative and appealing
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network in coordination with the pr& community manager
• Hire and train others in the team
• Provide constructive feedback

Requirements and Qualifications :
• 3 years plus of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Instagram, Facebook, LinkedIn, tik tok, youtube, GooglE+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Experience in copyrighting
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• BSc degree in Marketing or a relevant field