A reputable company is looking to hire a Digital Marketing Manager for tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Job Responsibilities and Duties:
•Develop strategies and tactics to get the word out about the company and drive qualified traffic to our front door
•Deploy successful marketing campaigns and own their implementation from ideation to execution
•Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
•Produce valuable and engaging content for our website and blog that attracts and converts our target groups
•Build strategic relationships and partner with key industry players, agencies and vendors
•Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
•Oversee and approve marketing material, from website banners to hard copy brochures and case studies
•Measure and report on the performance of marketing campaigns, gain insight and assess against goals
•Analyze consumer behavior and adjust email and advertising campaigns accordingly
Job Requirements:
•Demonstrable experience in marketing together with the potential and attitude required to learn
•Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
•Solid knowledge of website analytics tools, social media , and digital marketing
•Up-to-date with the latest trends and best practices in online marketing and measurement
•BS/MS degree in Marketing or related field
•Minimum of 5 years managerial level experience in the Digital Marketing field