• Perform seasonal and annual sales projections/ forecast in and set plans to maximize categories’ business and drive the channels to achieve the seasonal revenue targets.
• Perform weekly, seasonal and annual sales analysis reports for both retail and wholesale accounts.
• Perform product analysis reports including slow moving, non-moving and fast moving items and stock analysis reports to monitor stock levels and take actions accordingly.
• Coordinate with the General Manager on collections, trends, category focus and overall brand image as well as with the Retail Manager on retail performance and relative issues.
• Establish, maintain, grow, manage the wholesale accounts within the set brand strategy and aligned with Nike policy.
• Conduct SWOT analysis for the market to take maximum advantage of strengths/opportunities and work on weakness and minimizing threats.
• Select collection per season and arrange assortments by styles & stories taking into consideration the guidelines set at the Go To Market and using all the selling tools as well as all relevant materials needed to enable a successful season sell-in.
• Prepare Sell-in sessions: Showroom setup, assortments, pricing & schedule meetings.
• Drive marketplace management for specific categories.
• Work cross functionally with counterparts in accounts, merchants and retail teams to ensure alignment on distribution and commercial priorities to ensure seasonal readiness at the key game plan checkpoints.
• Conduct Market visits in order to ensure full customer satisfaction and support. Submit quantitative and qualitative reports accordingly.
• Maintain customer services by following up on branding, defects, deliveries, sell-through…
• Preserve the Nike image by reporting on counterfeit merchandise and highlighting decisions and actions impacting company image that are constrained by policies