From Monday to Friday
From 7am to 5pm
In Roumieh, Naher el Mot industrial area



Sales Analyst – Modern Trade & Cash Van

About the Role

Looking for a Sales Analyst to support the Sales team in analyzing performance, identifying growth opportunities, and driving optimization across our Modern Trade and Cash Van channels.

The role will turn sales and market data into actionable insights that help improve sales performance, distribution, assortment, pricing, promotions, route efficiency, and customer profitability. The ideal candidate is analytical, commercially minded, and comfortable working closely with Sales, Trade Marketing, Finance, and Operations.

Key Responsibilities

Sales Performance & Business Analysis

* Analyze sales performance by channel, customer, SKU, territory, sales representative, and time period.
* Track and report key sales KPIs, including sales value, volume, growth, distribution, assortment, productivity, and profitability.
* Identify performance gaps, trends, and opportunities and translate them into clear commercial recommendations.
* Prepare regular daily, weekly, and monthly sales reports and dashboards.
* Develop performance tracking tools to help the Sales team monitor targets and achievements.

Modern Trade Optimization

* Analyze performance across Modern Trade customers and identify opportunities to improve sales, distribution, assortment, shelf presence, and customer profitability.
* Identify underperforming SKUs, customers, and stores and recommend corrective actions.
* Analyze promotional performance and evaluate promotion effectiveness, ROI, uplift, and cannibalization.
* Support assortment optimization by identifying the right SKUs for different customers and store formats.
* Analyze customer-level trends and recommend opportunities for incremental sales and distribution growth.
* Support negotiations and business reviews with customers by providing relevant data and insights.

Cash Van Optimization

* Analyze Cash Van sales performance by route, salesperson, customer, SKU, territory, and day.
* Identify opportunities to optimize routes, customer coverage, visit frequency, assortment, and sales productivity.
* Monitor route-level KPIs such as sales per route, sales per visit, average order value, active customers, strike rate, and SKU productivity.
* Identify high-potential customers and opportunities to increase distribution and basket size.
* Analyze customer purchasing patterns to recommend the right assortment and selling opportunities.
* Support the Sales team in identifying inefficient routes or territories and recommend optimization opportunities.
* Develop tools and dashboards to improve Cash Van visibility and decision-making.

Opportunity Identification & Commercial Insights

* Proactively identify sales growth and cost optimization opportunities using internal and external data.
* Conduct customer, SKU, channel, and territory segmentation to identify areas with the highest growth potential.
* Perform what-if and scenario analysis to support commercial decisions.
* Analyze sales trends and forecast potential risks and opportunities.
* Work with Sales and Trade Marketing to convert insights into actionable initiatives and track their impact.

Reporting & Data Management

* Ensure sales data is accurate, consistent, and properly structured for analysis.
* Automate recurring reports and reduce manual reporting wherever possible.
* Build and maintain Excel / Power BI dashboards and analytical tools.
* Consolidate data from different sources and provide a single view of commercial performance.
* Present findings clearly to Sales leadership and relevant stakeholders.

Key Performance Indicators

Success in the role will be measured through improvements in:

* Sales growth and target achievement
* Modern Trade customer and SKU performance
* Distribution and assortment
* Promotion effectiveness and ROI
* Cash Van sales productivity
* Sales per route / salesperson / visit
* Active customer penetration
* Average order value
* Route and territory efficiency
* Customer and channel profitability
* Quality and timeliness of sales reporting

Requirements

* Bachelor’s degree in Business, Finance, Economics, Statistics, Data Analytics, or a related field.
* 1–3 years of experience in Sales Analytics, Commercial Analytics, Business Intelligence, FMCG, or a similar role.
* Strong Excel skills, including Pivot Tables, lookups, Power Query, and data analysis.
* Experience with Power BI or other BI tools is a strong advantage.
* Strong analytical and problem-solving skills.
* Good understanding of sales and commercial KPIs.
* Ability to work with large datasets and translate data into actionable business recommendations.
* Strong attention to detail and data accuracy.
* Good communication and presentation skills.
* Ability to work cross-functionally with Sales, Trade Marketing, Finance, and Ope