We're looking for a dynamic, hands-on Brand Manager for a well-established FMCG, to take ownership of their brands in the market.

You'll turn strategy into action: building marketing plans, bringing brands to life in stores, working closely with sales, and tracking results to keep growing the business.

What you'll do

*Brand strategy & planning

-Develop and implement the annual marketing plan in agreement with top management.
-Prepare product and market requirement documents (PRDs and MRDs) for new brands, comparing them and highlighting the key differences.
-Manage the marketing budget and track return on spend. (added)

*Market & customer insight

-Spend regular time in the field with customers, outlets and prospects, and share clear feedback with the team.
-Keep a close eye on competitors and market trends, and recommend actions accordingly.

*In-store & trade marketing

-Develop point-of-sale materials and in-store communication.
-Oversee merchandising so brands are well displayed and presented in every outlet.
-Monitor stock levels and coordinate product reordering to avoid shortages.

*Campaigns & communication

-Plan and run marketing campaigns, activations and events.
-Book and follow up on media, keeping plans and schedules up to date.
-Coordinate social media and digital content with internal teams or agencies. (added)
-Manage relationships with creative, media and event agencies. (added)

*Sales partnership & performance

-Work closely with the sales team to align brand plans with sales targets.
-Build and maintain good relationships with brand principals and suppliers. (added)
-Track sales, KPIs and campaign results, and report regularly to top management with clear recommendations.

-Other related tasks may be assigned as needed.

What we're looking for

-A bachelor's degree in Marketing or a related field.
-At least 4 years of experience in a similar Brand Management role, ideally in FMCG, retail or distribution.
-A strong command of marketing tools, from trade marketing to digital.
-Strong analytical skills, using data to make decisions.
-Excellent presentation, communication and persuasion skills.
-Well organised, able to plan and prioritise several projects at once.
-Dynamic, creative and proactive, with good judgement.
-Comfortable with Microsoft Office; knowledge of Meta Business Suite or similar tools is a plus.
-Fluent in Arabic and English; French is a plus