We are looking for an experienced and results-driven Senior Trade Marketing Specialist to develop and implement trade marketing strategies that increase brand visibility, drive sales, strengthen market presence, and improve execution across all sales channels.
- Develop and implement trade marketing strategies aligned with the company's sales and marketing objectives.
- Plan, organize, and execute promotional campaigns, product tastings, sampling activities, and in-store activations.
- Coordinate the setup of promotional stands, displays, branding materials, and point-of-sale (POS) materials.
- Conduct regular market visits to monitor product visibility, shelf positioning, pricing, and competitor activities.
- Supervise promoters and merchandising teams, ensuring proper execution of promotional activities and compliance with company standards.
- Monitor promoters' attendance, performance, and productivity during tastings, events, and promotional campaigns.
- Coordinate with the sales, marketing, and merchandising teams to ensure effective implementation of trade marketing plans.
- Develop and maintain strong relationships with retailers, supermarkets, and key accounts to secure promotional opportunities and improve product visibility.
- Analyze sales performance, promotional results, market trends, and competitor activities to identify opportunities for growth.
- Manage trade marketing budgets, monitor expenses, and evaluate the return on investment of promotional activities.
- Prepare regular reports on market visits, promotional campaigns, competitor activities, and campaign performance.
- Ensure the availability and proper use of promotional materials, samples, and branded equipment.
- Identify opportunities to improve product distribution, brand awareness, and market share.
- Support new product launches and ensure effective implementation across relevant sales channels.
- Lead and coordinate trade marketing projects from planning through execution and evaluation