We are looking for a creative, organized, and digitally savvy Social Media & Content Executive to manage our day-to-day social media presence and oversee the delivery of engaging, high-quality content.

This role combines social media management and content creation, with responsibility for coordinating our external social media agency while also being hands-on with photography, video, Reels, copywriting, and content production. The ideal candidate has a strong understanding of social media trends, excellent attention to detail, and the ability to translate the brand's identity into compelling digital content.

Key Responsibilities

Social Media & Agency Management

• Manage and coordinate the external social media agency to ensure timely and high-quality delivery of content.
• Act as the main point of contact between the company and the agency.
• Provide clear briefs, feedback, and direction to ensure content aligns with the brand's objectives and communication strategy.
• Review and approve social media content before publication.
• Ensure consistency in brand tone, visual identity, messaging, and overall digital presence.
• Stay up to date with social media trends, platform updates, and emerging content formats.

Content Planning & Creation

• Develop and maintain the monthly social media content calendar in coordination with the agency and internal teams.
• Plan and create engaging photo and video content for social media platforms.
• Produce and edit short-form video content, including Reels, Stories, and other social-first formats.
• Participate in and coordinate content shoots, including planning concepts, locations, props, and shot lists where required.
• Edit photos and videos to a high standard while maintaining brand consistency.
• Source and coordinate relevant visual assets and content when needed.

Copywriting & Content Quality

• Write, edit, and proofread captions, social media copy, and other digital content.
• Ensure all content is clear, engaging, grammatically correct, and aligned with the brand's tone of voice.
• Adapt messaging and content formats according to the platform and target audience.
• Ensure all published content meets brand and quality standards.

Influencer & Campaign Coordination

• Coordinate with influencers, creators, photographers, videographers, and other external partners.
• Support the planning and execution of social media campaigns and activations.
• Coordinate campaign timelines, deliverables, content requirements, and approvals.
• Ensure influencer and campaign content aligns with the brand's visual and communication guidelines.

Performance Monitoring & Reporting

• Monitor social media performance, audience engagement, reach, and content results.
• Track key social media metrics and identify trends and opportunities for improvement.
• Prepare regular social media performance reports and present key insights to management.
• Work closely with the Marketing and Sales teams to ensure social media activity supports wider business objectives.
• Use performance insights to improve future content and social media strategies.

Collaboration

The Social Media & Content Executive will work closely with:

• Marketing
• Sales
• External social media agency
• Influencers and content creators
• Photographers and videographers
• Other internal and external partners

Desired Candidate Profile