1. Develop and execute comprehensive retail marketing plans to meet business objectives, including new product, promotions, and marketing campaigns.

2. Collaborate with cross-functional teams to ensure alignment between marketing strategies and overall business goals.

3. Conduct market research to identify trends, consumer preferences, and competitive landscape to inform marketing strategies.

4. Manage and optimize in-store promotions, displays, and merchandising to enhance the customer shopping experience.

5. Oversee the creation of compelling marketing collateral, both digital and print, ensuring consistent brand messaging.

6. Analyze sales data and customer feedback to refine marketing strategies and identify opportunities for improvement.

7. Build and maintain strong relationships with retail team, marketing agencies, and internal stakeholders like the commercial department to support marketing initiatives.

8. Monitor and manage the retail marketing budget, ensuring cost-effectiveness and maximum return on investment.

• 9. Stay abreast of industry trends, emerging technologies, and best practices to continually enhance the retail marketing strategy.

Skills

• Strong project management, multitasking, and decision-making skills.
• Minimum graduate-level education in the field of Marketing or other relevant sectors.
• Bachelor's in Marketing from a reputed educational institute with good command of all the necessary prerequisites in the field.
• Established record of marketing products or services in a professional setup.