Job Overview:
We are seeking a talented and detail-oriented female to join our team as a Web Content Posting / Social Media Specialist. In this role, you will be responsible for publishing engaging content on our website/social media channels, ensuring it aligns with our brand voice, style guidelines, and SEO best practices, and executing engaging social media campaigns. The role requires a deep understanding of social media platforms, trends, and analytics tools, along with strong communication and creative skills.

Responsibilities:

Content Publishing: Use content management systems (CMS) to publish and update website content regularly. Ensure accuracy, consistency, and adherence to brand guidelines.

SEO Optimization: Implement SEO best practices in content creation to improve search engine rankings. Conduct keyword research and incorporate relevant keywords into content for better visibility.

Multimedia Integration: Enhance content with multimedia elements such as images, videos, and infographics to increase user engagement and improve the overall visual appeal of the website.

Quality Control: Conduct thorough proofreading and editing of content to maintain high standards of quality, grammar, and style. Ensure all content is error-free and aligns with the brand's messaging.

Content Calendar Management: Collaborate with the marketing team to plan and execute a content calendar, ensuring timely publication of content that aligns with marketing campaigns and business goals.

Analytics and Reporting: Monitor website analytics to assess the performance of published content. Provide regular reports on key performance indicators (KPIs) and recommend adjustments to improve content effectiveness.

• Trend Awareness: Stay up-to-date with current technologies, trends in social media, design tools, and applications.

• Collaboration: Work closely with other departments, such as marketing, sales, and customer service, to ensure a cohesive brand message.

• Campaign Management: Plan and execute digital campaigns, and collaborate with influencers and partners for promotional activities.

Requirements:

Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Proven experience in web content creation and publishing.
Familiarity with content management systems (CMS) and basic HTML.
Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms.
Understanding of SEO principles and keyword research.
Ability to work collaboratively with cross-functional teams.
Excellent time management and organizational skills.
Proficient in using analytics tools to measure content performance.
Creativity and the ability to think strategically about content creation