Responsibilities:
• Develop comprehensive social media strategies aligned with client objectives and target
audiences.
• Conduct research and analyze target markets, industry trends, and competitor activities.
• Identify social media platforms and channels that are most relevant for reaching the
target audience.
• Create and curate engaging content for social media channels, including text, images,
videos, and other multimedia formats.
• Develop content calendars and manage the scheduling and posting of content across
various platforms.
• Monitor and respond to social media comments, messages, and inquiries in a timely
manner.
• Implement social media advertising campaigns to drive reach, engagement, and
conversions.
• Monitor and analyze social media metrics and KPIs to track campaign performance and
provide regular reports to clients.
• Stay updated on emerging social media trends, tools, and best practices.
• Collaborate with cross-functional teams, including designers and copywriters, to create
compelling visual and written content.
• Conduct social listening and monitor brand mentions and industry conversations.
• Engage with social media influencers and build relationships for potential collaborations.
• Keep abreast of industry regulations and ensure compliance with legal and ethical
guidelines.
• Provide strategic recommendations to clients based on social media analytics and
insights.
Requirements:
• Proven experience as a Social Media Strategist or a similar role.
• Strong knowledge of social media platforms, trends, and best practices.
• Excellent understanding of target audience analysis, content marketing, and brand
positioning.
• Proficiency in using social media management and analytics tools.
• Experience in developing and executing successful social media campaigns.
• Strong written and verbal communication skills, with the ability to create compelling
content.
• Analytical mindset with the ability to interpret social media metrics and derive actionable
insights.
• Creativity and the ability to think outside the box to engage and attract audiences.
• Strong project management skills, with the ability to multitask and meet deadlines