A Digital Marketing Executive with experience in the Finance industry is responsible for developing and implementing digital marketing strategies specifically tailored to the needs of financial services organizations. They will be responsible for driving online lead generation, managing digital advertising campaigns, optimizing website content for search engine optimization (SEO), and analyzing data to measure campaign effectiveness. The ideal candidate should have a strong understanding of digital marketing principles and have experience working in the finance industry.

Responsibilities:

1. Develop and implement digital marketing strategies for financial services organizations
2. Create and manage digital advertising campaigns on platforms such as Google Ads and Facebook Ads
3. Optimize website content and structure for search engine optimization (SEO)
4. Analyze website traffic and user behavior using web analytics tools
5. Collaborate with internal teams to develop and implement lead generation campaigns
6. Create and manage email marketing campaigns to nurture leads and drive conversions
7. Monitor and analyze the performance of digital marketing campaigns and make recommendations for improvement
8. Stay up-to-date with the latest trends and best practices in digital marketing for the finance industry
9. Prepare regular reports on digital marketing activities and their impact on business goals
10. Ensure compliance with industry regulations and guidelines

Preferred Candidate:

1. Bachelor's degree in Marketing, Finance, or a related field
2. Minimum 3 years of experience in digital marketing, preferably in the finance industry
3. Strong understanding of digital marketing principles and tools
4. Experience with digital advertising platforms such as Google Ads and Facebook Ads
5. Proficient in using web analytics tools such as Google Analytics
6. Excellent analytical and problem-solving skills
7. Strong written and verbal communication skills
8. Ability to work independently and as part of a team
9. Attention to detail and strong organizational skills
10. Knowledge of finance industry regulations and compliance guidelines

Skills

• Strong understanding of digital marketing principles and tools
• Experience with digital advertising platforms
• Proficiency in web analytics tools
• Analytical and problem-solving skills
• Excellent written and verbal communication skills