The Social Media Specialist will be driving the strategy and execution of our social media efforts. This position is ideal for someone who is both a creative content creator and a strategic thinker, capable of growing our online community and keeping them engaged with compelling content and interactive campaigns. The successful candidate will be passionate about the food industry and adept at using social media to tell captivating stories.

Key Responsibilities:
• Social Media Strategy: Develop and implement a comprehensive social media strategy to increase our brand visibility, engagement, and followers across various platforms.
• Content Creation: Craft and curate engaging content, including posts, stories, videos, and live sessions, that resonates with our target audience and reflects our brand’s voice and values.
• Community Engagement: Actively engage with our audience by responding to comments, messages, and reviews, fostering a positive and interactive community.
• Campaign Management: Plan and execute social media campaigns for product launches, events, and promotions, measuring their success and adjusting strategies as needed.
• Analytics and Reporting: Monitor social media performance using analytical tools, provide insights on content and campaign effectiveness, and make data-driven decisions to guide future strategies.
• Trend Monitoring: Stay ahead of social media trends, including platform updates and content best practices, to ensure our content is fresh and relevant.
• Collaboration: Work closely with the team to ensure a unified brand message and to gather content ideas.

Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role, with a strong portfolio demonstrating skills in content creation and social media strategy.
• Deep understanding of social media platforms (Instagram, Facebook, Twitter, YouTube, TikTok) and their analytics tools.
• Creative and innovative thinker with a passion for food and an eye for visual storytelling.
• Excellent writing, editing, and communication skills.
• Strong organizational abilities, including multitasking, time management, and meticulous attention to detail.
• Experience with photography, videography, and graphic design tools is highly desirable