Job Purpose: 

The position will be based in Beirut Country Office. The incumbent will report directly to the Communications Officer and under the overall supervision of the Head of Partnerships and Communications in Beirut Country Office. 

The incumbent will perform specialized communications activities and contribute to the development of communications products/services and campaigns that maintain and enhance the visibility and reputation of WFP and supports fundraising activities. 

The Senior Communications Associate will also be responsible for enhancing and managing the organization's online presence, developing and implementing a comprehensive digital strategy, and producing engaging content that showcases WFP's activities and donor contributions. 

The duties include but not limited to overseeing content production and editorial processes for public communication products, including human interest stories, talking points, and briefs. Additionally, the role involves coordinating with various units to ensure consistent messaging and quality control across all digital platforms, developing digital campaigns, monitoring media, and supporting events and media missions. 

Key Responsibilities (not all-inclusive, nor exhaustive):

• Develop relatable and creative digital campaigns in coordination and with the support of the Communications team which best cover WFP’s assistance in the country and donor visibility 
• Act as a focal point for donor visibility requirements including ideation, content creation and reporting on engagement in coordination with the Communications team
• Evaluate the effectiveness of digital campaigns and WFP Lebanon’s performance online using metrics through regularly produced insights on best practices and lessons learned 
• Oversee and Prepare content for use on traditional and social media platforms and networks to enhance coverage and support of WFP’s activities, ensuring consistency with corporate messages. 
• Monitor traditional and social media and report relevant information to inform the development and/or evaluation of communications activities and strategies
• Coordinate and make recommendations on event planning, ensuring appropriate services, equipment, plans and suitable materials are made available. 
• Promote and provide advice on communications guidelines, to ensure that core procedures and policies are followed. 
• Ensure that relevant information is collected, and maintained in appropriate files and databases, by self or others, so that accurate records are available for others to access. 
• Manage a broad range of day-to-day questions and information requests from internal and external stakeholders, using specialised knowledge to respond to these in a timely, appropriate manner. 
•  Develop and maintain relationships with internal and external stakeholders, in order to keep abreast of relevant information, and deliver aligned, coherent Communications processes and activities. 
• Contribute to the development of communications methods and processes in order to improve their effectiveness and increase awareness of WFP’s work to the media and stakeholders. 
• Perform other related duties as required

Skills

STANDARD MINIMUM ACADEMIC QUALIFICATIONS:

Education: Completion of secondary school education. Bachelor’s degree in Journalism, Communication Arts, International Relations, Public Relations, or another relevant field is a plus. 

Experience: At least 7 years of experience in the field of communications, marketing or other related fields.

Language: Fluency in both oral and written communication in English and Arabic languages.

Required Skills, Knowledge and Qualifications:

• Experience in social media platforms management (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest, YouTube)
• Proficiency in content creation tools (e.g., Canva, Adobe Suite)
• Experience in social media analytics tools (e.g., Hootsuite, Buffer, Sprout Social)
• Experience in developing content strategies for social media
• Proficiency in crafting compelling and engaging text for various communication products
• Ability to tailor messaging to different audiences while maintaining consistency with organizational goals and objectives
• Experience in developing clear and impactful messages that communicate WFP's mission, activities, and impact effectively
• Ability to translate complex concepts into accessible language for diverse audiences
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Desired Skill, Knowledge and Qualifications:

• Familiarity with social listening tools (e.g., Talkwalker, Brandwatch)
• Familiarity with video editing tools (e.g., Final Cut, iMovie)