Key Responsibilities:

1. Campaign Coordination:

• Assist in the planning and execution of marketing campaigns across various digital platforms (social media, email, SEO/SEM, etc.).

• Brief and coordinate with the creative digital agency to develop engaging content and creatives aligned with our brand’s objectives.

• Monitor campaign progress and provide regular updates to the Head of Marketing.

2. Content Management:

• Oversee the creation and publication of marketing materials, ensuring consistency with brand guidelines.

• Work with the creative team to develop and maintain a content calendar.

3. Performance Tracking:

• Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and other relevant metrics.

• Prepare reports on key metrics and make recommendations for optimization.

4. Cross-Departmental Coordination:

• Liaise with other departments (e.g., Sales, Customer Service, Product Development) to ensure marketing efforts are aligned with overall business goals.

• Act as a point of contact for marketing-related inquiries and requests from internal teams.

5. Budget Management:

• Assist in managing the marketing budget, ensuring campaigns are executed within the allocated budget.

• Track expenses and assist in preparing budget reports.

6. Agency Management:

• Coordinate with external agencies and vendors to ensure timely delivery of services and materials.

• Provide feedback and guidance to ensure that agency output meets our standards.

7. Market Research:

• Conduct market research to identify trends and opportunities in the Lebanese food market.

• Stay up-to-date with industry developments and competitor activities.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 1-2 years of experience in digital marketing, preferably in the food or e-commerce industry.

• Strong understanding of digital marketing channels and tools (e.g., social media, Google Analytics, email marketing).

• Excellent communication and organizational skills.

• Ability to work collaboratively with cross-functional teams.

• Experience in working with creative agencies is a plus.

• Passion for Lebanese food and culture is a strong advantage.