Role Purpose

The Senior Digital Marketing specialist is responsible for implementing the marketing strategy online while making sure the brand image is well maintained.

He/ She is responsible for all digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies.

Key Responsibilities

- Develop digital marketing activities
- Think creatively to produce new ideas and concepts for online media
- Develop marketing activities to support and increase the sales and various marketing and PR activities
- Work on the website development and execute CMS and content updates
- Stay up to date with the latest technology and best practices
- Plan and optimize online paid marketing; along with, developing on-site and off-site SEO in various markets
- Track and monitor the performance of the website and social media; as well as Measure ROI and KPIs
- Collaborate with the sales consultants to align the digital marketing strategy to the sales calendar and objectives
- Improve the UX/UI of the website as well as the wholesale and retail customer experience online and offline
- Leverage the agencies to develop effective online strategies and make sure improvements are made in a timely manner
- Coordinate with the different departments, suppliers and points of sale

Qualifications

4 years plus of experience in digital marketing and social media for fashion or luxury
Strong interest in fashion and luxury is a must
Deep knowledge of digital marketing and social media tools and analytics
Proven skills in copywriting to create interesting content
Strong computer skills is a must
Excellent spoken and written English
Graphic Design and/or web development is a plus


Competency

Communication Skills
Attention to details
Problem Solving
Teamwork
Initiative
Analytical Thinking
Changing & Adaptability