Company Overview:
RAY Labs is a PropTech company based in Beirut, focused on addressing the pain points related to space and community management. Our core product is a mobile-first SaaS platform offering dynamic features, allowing property, facility, and community managers to efficiently manage communities and spaces. By equipping stakeholders with the relevant capabilities and tools, our platform improves operational efficiency, payment convenience, community engagement, and reduces administrative work.

Job Summary:
The Senior Marketing Executive will play a critical role in executing and supporting marketing strategies that drive growth and revenue for our diverse product lines in a B2B environment. This role requires a seasoned marketing professional with a strong understanding of the full marketing mix, from lead generation to campaign execution. You will collaborate closely with cross-functional teams, manage key marketing projects, and ensure that all initiatives align with the company’s business objectives. With a focus on both digital and traditional marketing channels, you will help shape the company’s market presence and contribute to achieving our ambitious growth goals.

Responsibilities:
•Develop and implement marketing strategies that align with business objectives across multiple product lines in a B2B environment.
•Collaborate with sales, product management, and corporate marketing teams to support the execution of marketing programs.
•Oversee the management of marketing budgets, ensuring effective allocation and tracking of ROI for various initiatives.
•Lead the development of lead generation programs, working closely with the product team to ensure alignment with product goals.
•Write and refine content for marketing materials, including websites, brochures, blogs, emails, and white papers.
•Manage and execute email marketing campaigns using tools such as HubSpot.
•Act as the primary point of contact for marketing projects, ensuring deliverables are met on time and within scope.
•Analyze customer data to identify trends, informing the development of targeted marketing campaigns.
•Monitor industry trends and competitor activities, providing insights and suggestions to improve marketing efforts.
•Stay informed on the latest marketing technologies and tools, applying them to enhance marketing effectiveness.
•Contribute to the development of a comprehensive marketing program that integrates paid and organic media, aimed at achieving RAY Labs' revenue goals.
•Support the marketing team in various tasks within a dynamic and evolving business environment

Qualifications:
•Bachelor’s degree in marketing, business, or a related field.
•5 years of experience in B2B marketing.
•Proven success in lead generation and campaign execution.
•Strong project management skills, with the ability to handle multiple tasks efficiently.
•Comprehensive knowledge of marketing strategies, with a focus on growth and revenue generation.
•Excellent written and verbal communication skills.
•Proficiency in English and Arabic.

Preferred Skills and Qualifications:
•Master’s degree in marketing, business, or related field
•Experience in Real Estate or Property Management in GCC is a plus
•Experience with marketing automation software
•Experience working in a startup environment and building plans from scratch.
•Proven track record of driving user and revenue growth at scale harnessing, content within digitally led and mobile product organizations