Orchestrate the launches and push growth of pillar products using their own product, market, and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
Key Job Accountabilities
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences - Adapt communication material (imagery, digital, point of sale)
- Mobilize and work with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market, and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights
BRAND DEVELOPMENT
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise
ACTIVATION EXCELLENCE
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness
COLLABORATIVE LEADERSHIP
- Creates collaboration for bigger success
- Shares & leverages best practices
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