ROLE: SENIOR DIGITAL MARKETING MANAGER

COMPANY DESCRIPTION

VintageCellar is a by-invitation APP founded in 2019 with headquarters in Geneva [Switzerland]. Our platform addresses the needs of fine wine connoisseurs, enthusiasts & collectors around the globe. We aim at offering a personalized experience to access fine wines for consumption or in context of investments.

JOB DESCRIPTION

Vintage Cellar App is looking for a Senior Digital Marketing Manager to develop, implement, track and optimize its digital marketing campaigns across all channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Senior Digital marketing Manager will work with the VC team made of Founding Members and support teams (such as tech /programmers, Sales) to launch campaigns on time and on budget.

RESPONSIBILITY

·        Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media boosted campaigns

·        Animate the content of the website on regular basis and set a calendar accordingly

·        Expand, build and maintain our social media presence

·        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·        Identify trends and insights, and optimize spend and performance based on the insights

·        Brainstorm new and creative growth strategies

·        Plan, execute, and measure experiments and conversion tests

·        Collaborate with internal teams to create landing pages and optimize user experience via website

·        Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·        Instrument conversion points and optimize user funnels

·        Collaborate with VC digital agency and other partners

·        Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

·        Experience in setting up and optimizing Google Adwords campaigns

·        Optimize reach of our platform to get to the targeted group of HNWI

MODE OF EMPLOYEMENT

·        Employment of candidate will be processed through a Consultant Agreement for one year renewable including a 6-month clause as probation notice.

SALARY PACKAGE

·        A yearly fee all-inclusive of GBP 55,000 will be paid on monthly basis upon receipt of invoice.