Public Relations (PR):
• Develop and execute PR strategies that increase brand awareness and strengthen the company’s image.
• Write and distribute press releases, media kits, and other communication materials.
• Build and maintain relationships with journalists, media outlets, and influencers.
• Coordinate media coverage and handle media inquiries.
• Monitor media coverage and track PR campaign performance.
• Manage crisis communications when necessary, ensuring the brand's reputation is protected.
Social Media Management:
• Develop and implement social media strategies to enhance brand presence on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
• Create engaging, on-brand content for social media channels, including text, images, and videos.
• Monitor, moderate, and respond to customer interactions on social media.
• Track social media metrics and adjust strategies based on performance data.
• Stay updated on social media trends, tools, and technologies to keep content fresh and relevant.
Event Planning and Management:
• Plan, coordinate, and execute corporate events, conferences, product launches, webinars, and other promotional activities.
• Manage event logistics, including venue selection, catering, guest lists, and on-site coordination.
• Develop event materials, such as invitations, programs, and presentations.
• Ensure events are aligned with the brand’s image and marketing objectives.
• Oversee post-event activities, including feedback collection, reporting, and analysis of success metrics.
Cross-Department Collaboration:
• Work closely with the marketing, sales, and creative teams to ensure PR, social media, and event activities align with overall business strategies.
• Coordinate with external vendors, media agencies, and event partners to execute campaigns and events seamlessly.
Content Creation and Management:
• Write copy for press releases, blog posts, social media captions, newsletters, and other communication materials.
• Develop engaging and shareable content that aligns with the brand’s voice and objectives.
Influencer and Community Engagement:
• Identify and collaborate with influencers and brand ambassadors to increase brand reach and awareness.
• Engage with online communities, responding to comments and building relationships with followers