Digital & Performance Marketing Specialist

The Agency - لبنان - بيروت
1. Campaign Strategy and Planning:
o Set clear marketing & business objectives for the company and related accounts.
o Set clear KPIs per market/account/client depending on objectives.
o Develop comprehensive digital marketing strategies.
o Conduct market research and competitor analysis.
o Conduct audits on past experience, both organic and paid.
o Identify target audiences and create customer personas
o Identify new markets through past learnt experience, best practices, research, and testing
2. Campaign Execution and Management:
o Manage and execute digital marketing content and campaigns across various channels (e.g., search engines, social media, display advertising, email marketing, newsletters, blog posting, LinkedIn calendars, etc.… )
o Optimize campaigns in real-time based on performance metrics and KPIs.
o Coordinate with creative and content teams to produce high-quality ad creatives and copy, as well as compelling content calendars.
o Conduct A/B testing on various elements of campaigns (e.g., ad copy, creatives, landing pages) to determine the most effective strategies.
o Implement data-driven optimizations to enhance campaign performance.
3. Performance Analysis and Reporting:
o Monitor and analyze KPIs.
o Use analytics tools (e.g., Google Analytics, SEMrush, Ads Manager, others) to track campaign performance and identify areas for improvement.
o Prepare and present detailed performance reports internally as well as to clients on weekly and monthly bases.
4. Social Media Advertising:
o Create and manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, Snapchat, X, YouTube, and TikTok.
o Develop and implement retargeting strategies to engage users who have previously interacted with the brand.




o Daily monitoring and optimizing of the all ads sets and create the optimum reach while targeting the right and qualified audiences
5. Search Engine Marketing (SEM):
o Manage PPC campaigns on platforms.
o Conduct keyword research and bid management to maximize ad performance.
o Optimize landing pages for higher quality scores and better conversion rates.
6. Search Engine Optimization (SEO):
o Work on improving organic search rankings through on-page and off-page SEO techniques.
o Conduct site audits and optimize website content for search engine and performance on a regular basis.
o Collaborate with content creators to ensure SEO best practices are followed.
o Aiming to rank 1st on google search for the company and related clients/accounts
7. Budget Management:
o Allocate and manage the digital marketing budget to ensure maximum ROI and ROAS for all accounts under management
o Track spending across different campaigns and adjust as necessary to stay within budget.
8. Customer Relationship Management (CRM):
o Utilize and track CRM tools to segment audiences and personalize marketing efforts.
o Develop email marketing campaigns to nurture leads and drive conversions.
o Develop communications flow to nurture users, leads, and clients
9. Collaboration and Communication:
o Work closely with other departments (e.g., sales, product development, customer service) to ensure marketing efforts align with overall business objectives.
o Stay updated on industry trends and best practices to continuously improve strategies.
o Share the latest marketing and industry trends with team members.
o Participate in team meetings, brainstorming sessions, and clients’ meetings.
o Coordinate closely with the line manager on strategies, reports, and learnings.
10. Website and ecommerce management:
o Ensure that the (sales) funnel created is seamless and optimized
o Drive traffic to the website and ensure the website is operational and fully optimized
o Ongoing testing of user experience and optimization of the website
o Ensure all necessary updates are done on the website
11. Influencer Marketing
o Collaborate on influencer marketing campaigns or activations (ideation, research, metrics, coordination, KPIs…)
12. Continuous Learning and Development:
o Stay up-to-date with the latest digital marketing trends, tools, and technologies.
o Attend workshops, webinars, and training sessions to enhance skills and knowledge
تاريخ النشر: ٢٣ يناير ٢٠٢٥
الناشر: Hirelebanese
تاريخ النشر: ٢٣ يناير ٢٠٢٥
الناشر: Hirelebanese