Growth Manager - Search

لبنان

Key Responsibilities:

  • Search Engine Marketing (SEM):
  • Develop and execute SEM strategies across Google Ads, Bing, and other relevant search platforms (like the emerging AI-based discovery channels like OpenAI), with a focus on driving qualified traffic, increasing lead volume, and optimizing ROI.
  • Manage and optimize campaigns, including keyword research, ad copy testing, bidding strategies, and budget allocation, to ensure maximum impact and efficiency.
  • Analyze and report on SEM performance, utilizing data to make strategic adjustments and enhance performance metrics like click-through rates (CTR), cost-per-click (CPC), and cost-per-lead (CPL).


  • Search Engine Optimization (SEO):
  • Create and execute SEO strategies to improve Omniful’s organic search visibility, focusing on on-page, off-page, and technical SEO tactics.
  • Conduct keyword research and content planning to ensure alignment with target audience search behaviors and market trends.
  • Collaborate with Content Marketing and Product Marketing teams to optimize website content, blog posts, landing pages, and other assets for relevant keywords and search intent.


  • Cross-Functional Collaboration:
  • Work closely with the Content and Product Marketing teams to align SEM and SEO initiatives with broader marketing campaigns, ensuring cohesive messaging and brand consistency.
  • Partner with the Sales and RevOps teams to understand the quality of leads generated through search channels, refining targeting and messaging to increase lead quality and conversion rates.
  • Collaborate with Analytics and Reporting teams to track and measure performance metrics across the search funnel, using insights to guide continuous improvement.


  • Testing and Optimization:
  • Conduct A/B tests and experiments to continually improve ad performance, landing page conversions, and SEO impact.
  • Monitor market trends and algorithm updates to ensure Omniful’s search strategies remain competitive and compliant with industry best practices.
  • Regularly review and optimize landing pages, ad copy, and content for both SEM and SEO to maximize relevance and engagement.




Skills

Qualifications:

  • Experience: 5+ years in SEM, SEO, or growth marketing roles, with a proven track record of driving traffic and conversions through search channels, with practical experience in GCC.
  • Technical Proficiency: Deep expertise in Google Ads, Bing Ads, Google Analytics, and SEO tools like Ahrefs, SEMrush, or Moz.
  • Analytical Skills: Strong analytical abilities with experience in data analysis and reporting to measure campaign effectiveness, optimize performance, and inform decision-making.
  • Keyword and Content Strategy: Experience in conducting keyword research, planning content for organic search, and collaborating with content teams to enhance SEO.
  • Project Management: Ability to manage multiple campaigns and initiatives simultaneously, with a strong focus on organization, attention to detail, and timely execution.
  • Communication Skills: Excellent communication and collaboration skills, capable of working effectively across departments to align search strategies with overall marketing objectives.


Key Competencies:

  • Data-Driven Decision Making: Ability to use data insights to guide SEM and SEO strategy, test hypotheses, and optimize campaigns.
  • Growth Mindset: Proactive in identifying new search opportunities, staying informed on search trends, and continuously improving tactics.
  • High Adaptability: Agile in a dynamic environment, capable of adjusting strategies in response to market changes, search engine updates, and emerging trends.
  • Results-Oriented: Focused on achieving measurable outcomes, with the ability to prioritize tasks that deliver the highest ROI.


تاريخ النشر: ٢٩ يناير ٢٠٢٥
الناشر: Bayt
تاريخ النشر: ٢٩ يناير ٢٠٢٥
الناشر: Bayt