Content Marketing Manager

لبنان

Key Responsibilities:

  • Content Strategy and Development:
  • Develop and execute a content marketing strategy that aligns with Omniful’s growth objectives, focusing on lead generation, brand awareness, and thought leadership.
  • Create and manage a content calendar covering blogs, whitepapers, case studies, eBooks, infographics, email campaigns, and more to engage various audience segments.
  • Collaborate with SEO and Growth teams to optimize content for search and distribution, ensuring all content is discoverable, relevant, and impactful.


  • Audience Engagement and Funnel Optimization:
  • Craft content for every stage of the funnel, from awareness to decision, ensuring that messaging aligns with the needs and pain points of our target audience.
  • Develop personas and audience profiles to better understand our target market, tailoring content themes and formats to resonate with specific segments.
  • Analyze content performance metrics to identify and refine top-performing topics, formats, and distribution channels, optimizing for conversion and engagement.
  • Cross-Functional Collaboration:
  • Work closely with Product Marketing, Sales, and Customer Success to gather insights, align messaging, and create materials that support sales enablement and customer education.
  • Partner with Demand Generation to integrate content into multi-channel campaigns, ensuring consistent messaging and a cohesive brand experience across all touchpoints.
  • Collaborate with external writers, designers, and agencies as needed to enhance content production quality and expand capacity.


  • Brand Voice and Thought Leadership:
  • Develop and maintain Omniful’s brand voice across all content, ensuring consistency, clarity, and professionalism.
  • Position Omniful as a thought leader in operational and supply chain management by creating insightful, research-backed content that addresses industry trends and challenges.
  • Identify opportunities for guest contributions, interviews, and collaborations with industry experts to further establish Omniful’s authority in the market.




Skills

Qualifications:

  • Experience: 5+ years in content marketing or a similar role, focusing on B2B SaaS, or enterprise content, technology, or supply chain management.
  • Content Development Skills: Exceptional writing, editing, and storytelling skills, with a strong portfolio of content that demonstrates expertise in creating various content formats.
  • SEO and Analytics: Proficiency in SEO best practices, keyword research, and tools like Google Analytics, Ahrefs, or SEMrush to drive content visibility and performance.
  • Project Management: Strong organizational skills with the ability to manage multiple projects, deadlines, and collaborators simultaneously.
  • Collaboration and Communication: Excellent communication and interpersonal skills, with the ability to work cross-functionally and effectively present ideas to stakeholders.


Key Competencies:

  • Data-Driven Mindset: Ability to use content performance metrics and audience insights to refine content strategy and improve engagement.
  • Strategic Vision: A proactive, forward-thinking approach to content strategy, with an understanding of how content supports business goals and the customer journey.
  • Customer-Centric Focus: Commitment to understanding audience needs, pain points, and preferences, delivering content that resonates and drives action.
  • Creativity and Adaptability: A creative thinker with the flexibility to adapt content to changing trends, market needs, and audience preferences.


تاريخ النشر: ٢٩ يناير ٢٠٢٥
الناشر: Bayt
تاريخ النشر: ٢٩ يناير ٢٠٢٥
الناشر: Bayt