• Develop and implement marketing strategies that align with our clients' objectives and drive measurable results in traffic and sales, focusing on specific demographic and interest-based segments.

• Manage and enhance client relationships, ensuring that all marketing efforts closely align with their expectations and KPIs.

• Create compelling content tailored for various channels such as Meta (Facebook & Instagram), Snapchat, TikTok, and X (formerly Twitter), ensuring it resonates with targeted audiences based on age and interests.

• Utilize analytics tools like Google Analytics to monitor campaign performance and optimize strategies based on real-time data.

• Communicate effectively with distinct age groups, leveraging current trends and platform insights to maximize engagement and conversion.

• Coordinate with internal and external stakeholders to ensure timely delivery of marketing initiatives.

• Handle the pressures of fast-paced project timelines and deliver results while maintaining high-quality standards.

Skills

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.

• Minimum of 5 years’ experience in marketing, with significant experience in audience segmentation and targeted marketing.

• Strong understanding of digital marketing platforms (Meta, Snapchat, TikTok, X) and content optimization for each.

• Proficient in using Google Analytics and other performance measurement tools to interpret data and adjust strategies accordingly.

• Experience in developing and executing marketing strategies that have successfully increased sales and store traffic.

• Excellent communication skills with the ability to engage effectively with a diverse audience.

• Ability to work under pressure, meet deadlines, and deliver on multiple projects simultaneously.

• Fluent in English, with additional language skills beneficial.