Position Summary:
The Brand Manager is responsible for developing and executing strategies that drive the growth and success of the brand. This role focuses on creating, enhancing, and maintaining a brand's image and positioning in the marketplace. The Brand Manager coordinates with the Suppliers and works closely with cross-functional teams, including marketing, sales, product development, and creative teams, to ensure the brand's vision is effectively communicated and executed across various channels.
Key Responsibilities:
1. Brand Strategy Development:
o Develop and implement the overall brand strategy to strengthen brand positioning and drive brand growth.
o Conduct market research and analyze consumer insights to shape the brand’s direction.
o Create and manage the brand’s messaging and ensure consistency across all marketing materials and channels.
2. Marketing Campaigns:
o Design and oversee the execution of the marketing campaigns that align with brand strategy.
o Collaborate with the creative team to develop compelling campaigns that resonate with the target audience.
o Monitor campaign performance and optimize initiatives based on performance metrics.
3. Product and Packaging Development:
o Lead the process of new product launches, including market testing, branding, and consumer feedback collection.
4. Brand Communication:
o Ensure consistent brand messaging across all touchpoints, including advertising, digital media, social media, and point-of-sale.
o Develop and maintain brand guidelines to ensure that the brand’s visual and verbal identity remains consistent.
o Lead public relations efforts to enhance the brand’s visibility and reputation in the marketplace.
5. Market Research & Competitive Analysis:
o Conduct market research to understand consumer needs, preferences, and trends.
o Monitor competitors' activities and industry trends to stay ahead of market shifts and identify opportunities.
o Analyze and report on brand performance, adjusting strategies as needed based on key insights.
6. Budget Management:
o Develop and manage the brand’s marketing budget to ensure effective allocation of resources.
o Track and report on campaign spending and ROI to ensure budget efficiency.
7. Collaboration & Cross-functional Team Leadership:
o Work closely with sales, product, creative, and other internal teams to ensure alignment with the brand’s goals and strategies.
o Build relationships with external agencies, partners, and vendors to drive brand success.
Qualifications:
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum 5 years of experience in brand management, preferably in the spirits or FMCG industry.
• Skills:
o Strong strategic thinking and problem-solving abilities.
o Excellent project management and organizational skills.
o Strong written and verbal communication skills