Key Responsibilities:
• Develop and implement CRM strategies to improve customer retention and lifetime value.
• Manage customer databases, ensuring accuracy and segmentation for targeted marketing campaigns.
• Manage the entire communication deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
• Oversee the execution of personalized email, SMS, and push notification campaigns.
• Analyze customer behavior and campaign performance to refine marketing strategies.
• Collaborate with sales, customer service, content creation and product teams to enhance the customer experience.
• Utilize CRM tools and marketing automation platforms to streamline processes.
• Monitor industry trends and emerging technologies to improve CRM initiatives.
• Ensure compliance with data privacy regulations and best practices in customer communication.
• Generate weekly, monthly and quarterly reports and dashboards, and recognize and troubleshoot data anomalies

Qualifications & Skills:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in CRM marketing, customer engagement, or digital marketing. At least 4 years' experience in a CRM Marketing Manager role, ideally in an e-commerce startup.
• Strong analytical skills with expertise in customer data segmentation and reporting.
• Proficiency in CRM software and marketing automation tools (e.g., Salesforce, HubSpot).
• Excellent communication and project management skills.
• Ability to work cross-functionally and drive customer-centric strategies