Department:
Marketing
Job Status:
Full Timer
Working Hours:
Monday till Friday from 9:00 am till 6:00 pm – Attend Events even on weekends
Location:
Head Office - Zalka

SCOPE OF THE JOB:
The Social Media Specialist is responsible for managing and enhancing our social media channels, with a focus on content creation. This role requires a creative individual who can develop engaging content, analyze performance metrics, and collaborate with various teams to support our brand’s objectives.
KEY RESPONSIBILITIES
Content Creation and Editing:
- Develop, write, and edit engaging content for various social media platforms, including Facebook, Instagram, and LinkedIn
- Create visually appealing graphics, videos, and other multimedia content that align with our brand’s voice and marketing objectives
- Maintain consistency in tone, style, and quality across all content
Social Media Management:
- Plan and schedule posts across multiple social media platforms to ensure timely and effective content delivery
- Monitor social media channels for comments, messages, and engagement, and respond appropriately to build relationships with our audience
Strategy and Analytics:
- Assist in developing social media strategies that align with marketing goals and objectives
- Analyze performance metrics and generate reports to track the effectiveness of social media campaigns and content
- Utilize insights to optimize future content and strategies
Collaboration:
- Work closely with the marketing team to align social media efforts with overall marketing campaigns and initiatives
- Collaborate with other departments to gather content ideas and ensure brand consistency across all channels
Trend Monitoring:
- Stay up-to-date with the latest social media trends, tools, and best practices to keep our content relevant and innovative
- Experiment with new approaches and techniques to improve engagement and reach
- Perform other duties that are aligned & related to the job scope.

DESIRED SKILLS:
- Ability to work independently as well as part of a team in a fast-paced environment
- Creative thinking and problem-solving skills with a passion for social media and digital marketing
- Proficiency with graphic design and video editing tools (e.g., Adobe Creative Suite, Canva, Capcut etc.) Love and knowledge about different sports and sports events is preferred.
JOB REQUIREMENTS:
- Education: Bachelor's Degree in Marketing, Communications, Journalism, or a related field
- Experience: 5 to 6 years of proven experience in Social Media management, including, Instagram, Twitter, LinkedIn, and TikTok, content creation, and editing
- Linguistic Skills: Fluency in English, French is a plus
- Computer Skills: Experience with social media analytics tools and creative tools