Digital Marketing & Website Operations Specialist

Company: Rydel Franchise Group

Tagline: Be a part of the largest construction franchise in Canada!

Role Summary:

We are looking for a skilled Digital Marketing & Website Operations Specialist to manage Google Ads campaigns, optimize SEO performance, and maintain our websites. This role combines marketing strategy with technical website management to drive growth and ensure a seamless digital experience.

Key Responsibilities

• Plan, implement, and optimize Google Ads campaigns across Search, Display, Shopping, Performance Max, Video, and App campaigns
• Set up conversion tracking, manage bid strategies, and run A/B tests
• Optimize website SEO, including site structure, page speed, mobile performance, and content indexing
• Manage CMS platforms (WordPress and others), updates, backups, security, and website performance
• Monitor analytics, track UTM parameters, and troubleshoot issues across campaigns and websites
• Implement tagging via Google Tag Manager and maintain integration with CRM/analytics tools
• Ensure high-quality website performance, including cross-browser and mobile testing

• Benefits: Health insurance

Skills

Required Qualifications

• 3–5 years of relevant marketing experience
• Expertise in Google Ads, SEO, and website management
• Experience with WordPress, GA4, GTM, SEMrush, and CRM tools
• Strong problem-solving skills and attention to detail
• Clear written and spoken English