Summary:

The Brand Manager is responsible for developing, implementing, and managing the company’s brand strategy to ensure strong brand positioning, market growth, and customer loyalty. This role involves overseeing marketing initiatives, analyzing market trends, and ensuring consistent brand identity across all channels.

Key Responsibilities:
1. Brand Strategy & Development

Develop and execute comprehensive brand strategies to strengthen brand awareness and market positioning.

Define and communicate the brand’s vision, mission, and values.

Ensure consistency of brand identity across all platforms and materials.

2. Marketing & Campaign Management

Plan and manage marketing campaigns (digital, social media, offline, events).

Coordinate with creative agencies, designers, and internal teams for content development.

Monitor campaign performance and optimize for impact and ROI.

3. Market Research & Analysis

Conduct market research to identify trends, customer preferences, and competitive landscape.

Analyze sales, feedback, and data to refine brand strategies.

Present insights and recommendations to senior management.

4. Product & Content Alignment

Ensure product messaging, packaging, and communication reflect the brand identity.

Collaborate with product development, sales, and retail teams to maintain brand alignment.

5. Budgeting & Reporting

Manage branding and marketing budgets efficiently.

Prepare regular performance reports and strategic recommendations.

Skills & Qualifications:

Bachelor’s degree in Marketing, Business, or related field.

Proven experience in brand management or marketing (mid-level experience preferred).

Strong understanding of market dynamics and consumer behavior.

Excellent communication, analytical, and project management skills.

Creativity with a strong eye for detail.

Ability to work cross-functionally and manage multiple projects