As a Sr. PR Specialist, you will be responsible for shaping and maintaining the brand’s prestigious public image. You will develop and execute strategic public relations initiatives that enhance brand awareness, strengthen media relationships, and elevate the brand’s presence across traditional and digital platforms. With a deep understanding of luxury fashion and media dynamics, you will work closely with internal teams, influencers, stylists, and global press to ensure the brand’s voice is consistently positioned with elegance and impact.
Main Responsibilities:
Celebrity, Stylist, & VIP Relations
• Manage and respond to all incoming requests from celebrities, VIP clients, stylists, public figures, and media representatives.
• Meet with stylists regularly to coordinate fittings, garment selections, and red-carpet requests.
• Evaluate and prioritize red-carpet opportunities and proactively reach out to targeted celebrities and stylists.
• Collect high-quality content from celebrities and public figures after usage and ensure posting obligations are fulfilled.
Press, Media & Brand Image
• Write and distribute press releases in English, French, and Arabic for new collections, celebrity placements, and corporate announcements.
• Maintain and nurture relationships with editors, journalists, and fashion media across Paris, UAE, Lebanon, and the US.
• Oversee publishing schedules, editorial placement, and brand narratives to ensure consistent global messaging.
• Support and participate in brand photoshoots, ensuring credits, tagging, and agreed exposure requirements are met.
PR Sample & Inventory Management
• Manage the PR wardrobe/sample closet, ensuring accurate tracking of all loaned couture pieces.
• Enforce timelines for sample returns and maintain a maximum holding period.
• Prepare PR reports detailing sample usage, celebrity placements, exposure value, and media results.
Event PR & Brand Representation
• Support the planning and PR execution of events, including training, brand presentations, activations, and runway shows.
• Coordinate with ambassadors and strategic partners for exposure collaborations and PR alignment.
• Manage gifting strategies to VIPs, stylists, and public figures, ensuring curated brand visibility.
Fashion Week & Major Season Preparation
• Contribute to the PR aspects, including:
o Press invitations
o Media coordination
o Celebrity outreach & seating
o Sample preparation for showrooms and appearances
•Prepare PR briefs and press kits for the season.
Requirements
• Bachelor's degree in public relations, communications, marketing, or related field.
• Minimum of 4 - 5 years of PR experience, with demonstrated success in managing PR campaigns.
• Excellent written and verbal communication skills, with the ability to effectively engage media outlets and stakeholders.
• Strong organizational time management and project management skills.
• Creative thinker with a deep understanding of current industry trends and challenges.
• Experience in the fashion or apparel industry is a plus.
• Ability to prioritize and work well in a fast-paced environment.
• Proficiency in Microsoft Office, PR software, and tools
Languages:
Arabic, English, French is a plus