The Digital Marketing Specialist is responsible for planning, executing, and optimizing the brand’s digital marketing activities across paid media, social media, email marketing, and performance reporting. The role ensures strong brand visibility, campaign effectiveness, and alignment with the brand’s luxury positioning while coordinating closely with internal teams and external agencies.


Key Responsibilities

1. Digital Strategy & Campaign Execution

Develop and implement data-driven digital marketing campaigns aligned with brand objectives, seasonal launches, and collections.
Manage and coordinate paid media campaigns (Google Ads, Meta, retargeting platforms) to drive traffic, conversions, and brand awareness.
Act as the main point of contact with the media buying and performance agency, coordinating campaign planning, execution, optimization, and reporting.
Coordinate ad planning, budget allocation, tracking, and changes with agencies, ensuring accuracy and efficiency.
Ensure cross-platform campaign consistency across ads, social media, newsletters, and the website.


2. Social Media Management & Community Engagement

Oversee daily management of social media platforms including Instagram, Facebook, TikTok, and LinkedIn.
Plan, schedule, and publish engaging content that reflects the brand’s identity, values, and collections.
Coordinate with the Art Director and design team to receive posting grids and ensure visuals meet brand and quality standards.
Write captions aligned with brand tone and luxury positioning.
Monitor community engagement, respond to comments and messages, and nurture a high-end digital audience.
Manage Instagram Stories, including PR, bridal, and brand-related content, ensuring correct formatting and use of templates.
Conduct quality checks on all social media visuals prior to posting or sharing with agencies.


3. Email Marketing & CRM Coordination

Create and manage email marketing campaigns, newsletters, and automated flows aligned with CRM segmentation and customer behavior.
Coordinate with the newsletter agency for subject line proposals, creative reviews, feedback, approvals, and final execution.
Collaborate with CRM and e-commerce teams to support personalization strategies.
Perform A/B testing on subject lines, visuals, and CTAs to improve open rates and conversions.


4. Analytics, Reporting & Performance Tracking

Track, analyze, and report on KPIs and ROI across digital channels (paid media, social, email, website).
Compile and share monthly performance reports with clear insights and recommendations.
Request, review, and consolidate performance reports from agencies and platforms (e.g., Meta, Google, AdRoll, Criteo).
Stay up to date with digital trends, platform updates, and emerging tools, particularly within luxury and fashion marketing.


5. Coordination & Administrative Responsibilities

Liaise with internal teams (sales, PR, studio, wholesale, e-commerce) and external partners to ensure alignment and timely delivery of marketing activities.
Handle urgent or last-minute marketing and website updates when required.
Perform monthly reconciliation of marketing-related expenses and credit card charges.
Consolidate and translate stakeholder requests into clear briefs or actionable tasks for agencies or internal execution.


Requirements:

Bachelor’s degree in marketing, Communications, or a related field
At least 3 years of experience in digital marketing in the apparel and fashion industry
Strong knowledge of online marketing tactics, including SEO, PPC, social media, content marketing, and email marketing
Proficient in utilizing marketing automation tools and CRM systems.
Data-driven mindset and experience using Google Analytics to make data-based decisions.
Creative problem-solver with excellent communication, organizational, and project management skills
Ability to multitask and thrive in a fast-paced environment with tight deadlines.
Passion for fashion and apparel is a plus