Job Description

Roles & Responsibilities

Soft Flow is seeking a motivated and results-driven Sales Development Representative (SDR) to join our growing sales team. The ideal candidate will be responsible for identifying new business opportunities, conducting outbound prospecting activities, researching target markets, managing customer interactions through CRM systems, and supporting the sales team with accurate reporting and lead qualification.

This role is ideal for a professional with 2 4 years of B2B sales experience who enjoys engaging with clients, generating leads, and contributing directly to business growth.

Key Responsibilities

Lead Generation & Prospecting

• Conduct outbound cold calls, emails, and follow-up activities to generate qualified sales opportunities.
• Research target companies, industries, and key decision-makers.
• Build and maintain prospect databases.
• Qualify leads and schedule meetings for the sales team.
• Follow up with prospects from marketing campaigns, events, webinars, and referrals.

Market & Sales Research

• Perform market research to identify new business opportunities and industry trends.
• Analyze competitors, market developments, and customer needs.
• Develop and maintain target account lists for strategic sales initiatives.
• Gather and organize intelligence on potential clients and key stakeholders.

CRM Management

• Maintain accurate customer and prospect records in the CRM system.
• Track all sales activities, communications, and opportunities.
• Update lead status and ensure data integrity within the CRM.
• Support sales pipeline management and forecasting activities.

Reporting & Administration

• Prepare weekly and monthly sales activity reports.
• Analyze lead generation performance and conversion metrics.
• Generate reports on prospecting activities, meetings, and sales opportunities.
• Support management with sales research findings and business insights.

Customer & Call Management

• Handle incoming inquiries and direct them to the appropriate team members.
• Maintain a professional and customer-focused approach during all interactions.
• Assist in coordinating meetings and follow-up communications.

Skills & Competencies

• Strong communication and interpersonal skills.
• Professional telephone etiquette.
• Research and analytical capabilities.
• Prospecting and lead qualification skills.
• Excellent organizational and time management skills.
• Ability to work independently and as part of a team.
• Results-oriented and proactive mindset.
• Strong attention to detail and reporting accuracy.

What We Offer

• Competitive salary and performance incentives.
• Career growth and development opportunities.
• Exposure to leading technology solutions and global vendors.
• Collaborative and professional work environment.
• Ongoing training and sales enablement programs.

Desired Candidate Profile

Required

Bachelor's degree in Business, Marketing, Management, or a related field.

2 4 years of experience in B2B sales, lead generation, business development, or inside sales.

Experience conducting cold calls and outbound prospecting.

Strong knowledge of CRM applications (Dynamics 365, or similar).

Experience with market research and sales research activities.

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook).

Excellent verbal and written communication skills in English and Arabic.

Preferred

Experience in the IT, software, cloud, cybersecurity, or technology sector.

Familiarity with LinkedIn Sales Navigator and lead generation tools.

Understanding of sales pipelines and sales performance metrics.