The Sales Executive – Food Service (HoReCa) is responsible for driving sales growth within the hotel, restaurant, catering, and institutional food service sector. The role focuses on acquiring new customers, managing existing accounts, and building long-term relationships to achieve sales targets and expand the company's market presence.

Key Responsibilities

• Identify, prospect, and acquire new customers among caterers, restaurants, hotels, central kitchens, and food service operators.

• Manage and grow an assigned portfolio of existing HoReCa accounts, ensuring high customer satisfaction and retention.

• Present and promote the company's range of spices products to chefs, kitchen managers, purchasing managers, and business owners.

• Achieve monthly, quarterly, and annual sales targets and volume objectives as set by management.

• Conduct regular field visits to customer sites to build relationships, understand kitchen needs, and identify product application opportunities.

• Coordinate product tastings, samples, and demonstrations with chefs and kitchen staff to support product trials and conversions.

• Monitor competitor activity, pricing, and market trends within the food service channel and report findings to management.

• Follow up on orders, deliveries, and payment collection in coordination with the logistics and finance departments.

• Maintain accurate records of customer visits, orders, and pipeline activity in the company's CRM or reporting system.

• Handle and resolve customer complaints or product issues promptly, escalating where necessary.

• Provide feedback from the field to support new product development and improvement of existing products.

Requirements

• Minimum 2–3 years of sales experience in food service, HoReCa, FMCG, or food ingredients/products, preferably with exposure to restaurants, catering, or hospitality customers.

• Proven track record of meeting or exceeding sales targets.

• Valid driver's license

• Familiarity with the culinary/food service landscape in Lebanon is an advantage.

Desired Candidate Profile