1. Company Description:
Twellium Industrial Company Limited entered the Ghanaian beverage market in 2013, starting with products such as Rush Energy Drink and Verna Mineral Water. The company has since expanded to produce over sixty different beverage brands and flavors, including malt-based drinks and carbonated soft drinks, all made in Ghana and designed to be affordable. Twellium also produces McBerry biscuits and cakes, featuring a diverse range of products prepared under strict health and safety measures. The company is renowned for its commitment to quality and excellence, with a strong lineup of market-leading brands enjoyed by consumers across the region.

2. Job Purpose:
The Marketing Manager is responsible for developing and executing strategic marketing plans to drive brand awareness, customer engagement, and revenue growth for the company. This role involves managing the promotion of products, analyzing market trends, and working closely with cross-functional teams to ensure successful product positioning in the food and beverage manufacturing industry.

3. Duties & Responsibilities:
Develop and implement comprehensive marketing strategies to achieve business objectives.
Conduct market research to identify trends, customer needs, and competitor strategies.
Create and manage annual marketing budgets and allocate resources effectively.
Oversee brand positioning, ensuring consistency across all marketing channels.
Manage and evolve the company’s visual identity, including packaging design, advertising, and digital presence.
Develop strategies to increase brand equity and consumer loyalty.
Plan & execute product launches including creating marketing collateral, coordinating campaigns & engaging sales team
Work with R&D and production teams to align product development with market demands.
Analyze product performance and develop strategies to improve market share.
Manage the company’s online presence, including website, social media platforms, and e-commerce initiatives.
Plan and execute digital campaigns using AI & latest marketing trends to drive traffic and conversions.
Collaborate with content creators to produce engaging materials such as blog posts, videos, and infographics.
Partner with the sales team to develop promotional materials, sales tools, and presentations.
Provide insights on consumer behavior and industry trends to support sales strategies.
Track and evaluate marketing campaign performance through KPIs and ROI analysis.
Generate regular reports to present key findings and recommendations to stakeholders.

3. Qualifications & Experience:
Bachelor’s degree in business administration with emphasis in marketing - MBA degree is a plus
Marketing/Social media certifications
10+ years of experience in a similar role - F&B industry is mandatory
Proven track record of developing successful marketing campaigns and achieving measurable results
Strong leadership and team management skills.
Excellent communication, negotiation, and interpersonal skills.
Ability to analyze sales data and market trends.
Problem-solving and decision-making abilities