The Senior Digital & Social Media Manager leads the organization's digital presence, audience growth and day-to-day publishing operation across social platforms and owned channels. The role converts editorial and studio priorities into platform-native publishing plans, timely breaking-news distribution, effective content packaging and measurable audience outcomes.

Key responsibilities

- Define and execute digital and social strategy across Instagram, TikTok, YouTube, Facebook, X, WhatsApp, the website, app and emerging channels.

- Own the unified daily and weekly publishing calendar across pages and platforms, coordinating priorities, formats, timing, campaigns and live coverage.

- Oversee headlines, captions, thumbnails, social video, Reels, Shorts, carousels, stories, alerts and platform-specific versions.

- Run a fast, accurate and editorially validated breaking-news workflow across social, push, homepage and live coverage.

- Build engaged audiences through community management, moderation, audience care, creator engagement and page-level growth plans.

- Select, repurpose and adapt youth-relevant content for Gen Z and Millennial audiences.

- Own platform analytics, social listening, KPI reporting, SEO, app-store optimization and referral growth to owned channels.

- Plan integrated launches, organic and paid campaigns, studio amplification and performance reviews.

- Track platform and algorithm changes, test new formats and tools, manage access controls and maintain editorial, legal, copyright and platform compliance.