Job Duties:
- Generate the SWOT & set objectives and action plan as appropriate. Quarterly Revision & Updates are needed.
- Define strategic objectives in coordination with marketing manager & commercial director
- Develop a detailed marketing plan and budget & present it to the marketing manager, Commercial Director & EVPs for approval.
- Weekly analyze the market visit reports provided by the merchandisers in addition to the competition report of the MSEC and send, by email, results & action plans to marketing manager, sales manager, commercial director & EVPs
- Assess & Follow up on the stock and sales reports versus forecast weekly for regular items and offers and share them, by email, with Production supervisors and manager, marketing manager, sales manager and commercial director
- Extract data of brand’s performance versus last year and the forecast
- Analyze the data of sales and old trade deals and discuss with sales manager to generate monthly trade offers
- Prepare all needed materials to ensure the production consumer offers, generate quota per salesman and follow up on appropriate execution, analyze and report results & deviations
- Coordinate with senior graphic designer and marketing agency to execute Point Of Sale Materials
- For new launches and campaigns, prepare price fishing report & conduct market research to set the positioning of the new item among competitors. Discuss price structure with the sales manager and propose it to commercial director for approval
- Conduct weekly market visit to check the situation and take necessary actions when needed
- Fill a report after the visit, send it by email to marketing manager, MSEC, commercial director & EVPs, and coordinate with the MSEC to ensure proper implementation of corrective actions
- Check & approve monthly Facebook/Instagram posts in coordination with the senior graphic designer
- Organize monthly budget spent on social media
- Attend local exhibition, take customer feedback, represent the company and make communication that meets with the brand’s image and guidelines


Qualifications:
- Bachelor degree in Marketing or any related field
- At least 4 years of experience in the food industry


Location: Zouk Mosbeh
Work Schedule: Monday till Friday - 7:30 AM till 17:00 PM