Softimpact is Recruiting a Social Media Specialist

Softimpact is a Lebanon-based technology and digital solutions company providing web, mobile, content management, and digital services to a wide range of clients. We are looking for a creative, proactive, and results-driven Social Media Specialist to join our team and manage the full social media cycle across multiple client accounts.

Key Responsibilities

- Manage and grow multiple clients’ social media accounts.

- Plan monthly content calendars and develop tailored social media strategies.

- Create, design, edit, schedule, and publish posts, stories, reels, and campaigns that reflect each client’s brand identity.

- Brainstorm and present fresh content ideas, creative concepts, and campaign initiatives.

- Manage paid social media campaigns and support lead generation.

- Monitor trends, competitors, comments, messages, and audience engagement.

- Communicate with clients and coordinate approvals and feedback.

- Track performance and prepare monthly reports with recommendations.

- Identify and engage potential clients through social media, networking, and digital outreach.

- Use AI tools to support content creation, research, and campaign planning.

Qualifications

- Bachelor’s degree in Marketing, Communications, Business, Media, or a related field.

- 2–4 years of experience in social media management, with solid knowledge of paid campaigns, lead generation, performance analysis, and AI tools.

- Good knowledge of Adobe Photoshop and Premiere Pro.

- Familiarity with Adobe Illustrator, Canva, and CapCut.

- Excellent command of English and Arabic; French is a plus.

- Strong copywriting, creativity, and storytelling skills.

- Proactive, self-motivated, and able to take initiative and bring new ideas.

- Strong communication and interpersonal skills.

- Organized and able to manage multiple accounts, deadlines, and priorities.