Who are we?
CFI Financial Group is an award-winning trading provider, possessing more than 25 years of experience with multiple offices around the world including London, Larnaca, Beirut, Amman, Dubai, Kuwait, Port Louis, and others.
Check out more about CFI here: https://cfifinancial.com/en-ae/about-us
CFI is hiring! Make your mark in the online trading industry.
Are you looking to pursue a career in finance? Do you want to work with a dynamic and growing team in the exciting world of online trading and investing? If you answered yes, then we have some amazing opportunities for you!
Role Overview:
We are seeking a highly skilled and analytical Google Ads Specialist to be a key player in our dynamic marketing team; tasked with crafting and managing Google Ads campaigns to drive qualified leads and optimize the marketing funnel. This role demands a blend of technical expertise and creative marketing skills to navigate the competitive financial services landscape successfully.
Responsibilities:
- Strategic Campaign Management: Develop, implement, and continuously optimize comprehensive Google Ads strategies to meet key business objectives. Focus on creating a seamless marketing funnel that drives visibility, lead generation, and conversions.
- Performance Metrics Analysis: Regularly monitor and analyze key performance indicators (KPIs) such as Click-Through Rate (CTR), Return on Ad Spend (ROAS), Conversion Rate, and Cost Per Acquisition (CPA). Utilize insights to make data-driven decisions for campaign optimization.
- A/B Testing: Conduct A/B testing for ad copy, landing pages, and CTAs to identify the highest performing variations. Use findings to enhance campaign effectiveness and improve conversion rates.
- Landing Page Collaboration: Work closely with web development and design teams to ensure landing pages are optimally designed for conversion. Provide recommendations for layout, content, and user experience improvements based on campaign data.
- Advanced Data Analysis and Reporting: Leverage Google Analytics and other analytics tools to dive deep into campaign data, providing detailed performance reports. Share insights and recommendations with stakeholders to inform future marketing strategies.
- Budget Management: Efficiently manage advertising budgets to maximize ROI. Adjust bids and allocate resources across campaigns based on performance and strategic priorities.
- Creative Collaboration: Partner with creative teams to develop compelling ad creatives and messaging that resonates with the target audience. Ensure all creatives align with brand guidelines and campaign goals.
- Continuous Learning and Adaptation: Stay abreast of the latest trends, technologies, and best practices in Google Ads and digital advertising. Apply new knowledge to campaigns and share insights with the team to foster a culture of continuous improvement.
- Customer Journey Optimization: Understand and map the customer journey, tailoring Google Ads strategies to engage customers at different stages. Focus on driving both top-of-funnel awareness and bottom-of-funnel conversions.
- CRM and Marketing Automation: Utilize CRM systems and marketing automation tools to streamline campaign execution and enhance lead management processes. Ensure accurate tracking and attribution for all campaigns.
Qualifications:
- Bachelor’s degree in marketing, Business, Finance, or related field.
- Proven experience as a Google Ads Specialist, with a strong portfolio showcasing successful campaigns.
- In-depth knowledge of Google Ads, Analytics, and digital marketing principles.
- Certified Google Ads professional preferred.
- Strong analytical skills, with experience in CRM and marketing automation tools.
- Excellent communication skills and the ability to work collaboratively.
Requirements:
- Minimum of 5 years of hands-on experience managing Google Ads campaigns in the financial services / Forex industry.
- Demonstrated ability to develop strategies that effectively manage and optimize the marketing funnel.
- Experience in lead generation and conversion optimization.
- Technical proficiency in managing complex Google Ads campaigns, including search, display, and video.
- Solid understanding of SEO practices and how they integrate with PPC efforts.
- Proficiency in data analysis, with the ability to translate insights into action.
Why join CFI?
· We’re a fast-growing, multinational company
· Competitive salaries and benefits
Work and learn with industry professions