The Marketing Manager is responsible for developing and executing strategic marketing plans to drive brand awareness, customer engagement, and revenue growth for the company. This role involves managing the promotion of products, analyzing market trends, and working closely with cross-functional teams to ensure successful product positioning in the food and beverage manufacturing industry.

Develop and implement comprehensive marketing strategies to achieve business objectives.

Conduct market research to identify trends, customer needs, and competitor strategies.

Create and manage annual marketing budgets and allocate resources effectively.

Oversee brand positioning, ensuring consistency across all marketing channels.

Manage and evolve the company s visual identity, including packaging design, advertising, and digital presence.

Develop strategies to increase brand equity and consumer loyalty.

Plan & execute product launches including creating marketing collateral, coordinating campaigns & engaging sales team

Work with R&D and production teams to align product development with market demands.

Analyze product performance and develop strategies to improve market share.

Manage the company s online presence, including website, social media platforms, and e-commerce initiatives.

Plan and execute digital campaigns using AI & latest marketing trends to drive traffic and conversions.

Collaborate with content creators to produce engaging materials such as blog posts, videos, and infographics.

Partner with the sales team to develop promotional materials, sales tools, and presentations.

Provide insights on consumer behavior and industry trends to support sales strategies.

Track and evaluate marketing campaign performance through KPIs and ROI analysis.

Generate regular reports to present key findings and recommendations to stakeholders.

Desired Candidate Profile

• Bachelor's degree in business administration with emphasis in marketing - MBA degree is a plus
• Marketing/Social media certifications
• 10+ years of experience in a similar role - F&B industry is mandatory
• Proven track record of developing successful marketing campaigns and achieving measurable results
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze sales data and market trends.
• Problem-solving and decision-making abilities.