The Sales Manager is responsible for driving sales growth and achieving sales targets for the company's products. This role involves developing and implementing effective sales strategies, managing the sales team, and establishing strong relationships with customers and distributors.

Develop and execute sales plans to achieve company targets and objectives.

Identify and explore new sales opportunities and markets.

Analyze market trends and competitor activities to inform sales strategies.

Lead, train, and motivate the sales team to meet and exceed sales targets.

Monitor sales team performance, providing regular feedback and coaching.

Conduct regular sales meetings to discuss performance, strategies, and goals.

Establish and maintain strong relationships with key customers and distributors.

Handle customer inquiries, complaints, and feedback in a professional manner.

Conduct regular visits to key accounts to ensure customer satisfaction and loyalty.

Prepare and present sales forecasts, reports, and analyses to senior management.

Manage sales budgets, expenses, and resources efficiently.

Ensure compliance with company policies, procedures, and ethical standards.

Collaborate with the marketing team to develop and implement promotional activities.

Participate in trade shows, exhibitions, and other promotional events.

Gather and share market intelligence and feedback with the marketing and product development teams.

Maintain a deep understanding of the company's products, including features, benefits, and competitive advantages.

Train the sales team on product knowledge and effective sales techniques.

Desired Candidate Profile

Bachelor's degree in business. administration, Marketing, or a related field. A master's degree is a plus.

15+ years of experience as a sales manager or similar role in the F&B industry.

Strong leadership and team management skills.

Excellent communication, negotiation, and interpersonal skills.

Ability to analyze sales data and market trends.

Customer-focused approach.

Problem-solving and decision-making abilities