Serving as a key member of the executive team that establishes the company strategic direction.
Defining the strategy for the research and development department and executing the action plans.
Preparing and communicating the Research & Innovation product vision, new technologies, product ideas, and new ingredients to senior management and to cross-functional teams in order to bring a proactive thinking regarding product development.
Leading, assigning and managing the innovation projects based on the Wooden Bakery Innovation Pipeline to ensure performance expectations and department objectives are met timely and with the highest level of quality.
Defining "Best standard" for Wooden Bakery products and coordination with quality assurance, and ensuring consistent performance in specifications.
Developing the Research and Innovation department budget based on project prioritization and resource leveling.
Exploring new scientific technologies and approaches, and determining their applicability, while keeping abreast of competitive products and technology advances.
Providing guidance and technical direction on project briefs, formulations, and lab trials.
Leading the teams to facilitate testing and optimize products to the highest standard.
Motivating, coaching and developing the innovation team. Communicating performance expectations to employees and delivers feedback as required.
Research for new ingredients and methods of application.
Selecting raw materials from suppliers.
Research for new packaging material and machines to improve the keeping quality and shelf life of the product